Badlands 777 is the lovechild of Chloe, Jade and Lilli-Rose, who hail from Essex, England. Born out of a mutual love and obsession with bad-asses, 1970s London, America, metal heads, bikers, chicks with balls and the 90s.
Badlands 777 started as a blog in September 2010, always with the master plan to unleash our clothing onto the world.
The Badlands 777 aesthetic is as much an attitude as it is a look, which transfers to our designs. We aim to bring the sickest vintage clothing we can get our claws on. If you dig all things that are provocative, playful, bold and rough around the edges then you’re in safe hands. So buckle up and enjoy the ride.